CAMPAIGN IDENTITY   |  CONTENT HUB DESIGN  |  CONTENT DEVELOPMENT

Objective:  Develop a campaign for Nestle ReadyRefresh over the holiday season with engaging content that featured tips and tricks for hosting friends and family during a hectic time; and highlight how helpful it is use the water delivery service.  Team:  digital strategy, content producer, video, web developers, distribution, photographer

Working with influencers and strategy teams, the hero of the campaign was brought to life as a microsite with video, influencer bios & tips, and 4 categories with content for holiday hosting tips (family, cocktails parties, giving, and giving). My role was to develop the look and feel of the campaign; design the website, and all the category content (original photography and animated GIFs) and distribution assets for launch. 

Sample content: