BIG BROTHERS BIG SISTERS MASSACHUSETTS BAY

AWARENESS CAMPAIGN / ART DIRECTION & DESIGN

Big Brothers Big Sisters of Massachusetts Bay's "Add a Little" campaign was designed to encourage local guys to sign up to become a Big Brother. It was brought to life across town through print and digital media. From buses in Back Bay, digital banners on affiliate websites to T Stations in Cambridge, the photography featured real life local Big Brothers and Littles in local, recognizable Boston spots. The bold headlines and call to action speaks to the huge impact that these every day activities can have on a Little Brother.