DIGITAL INFOGRAPHIC / STORYBOOK

Bentley University commissioned a survey to gauge the perception of Millennials in the workplace. This data-driven story is called The PreparedU Project, and key stakeholders that were surveyed - like CEOs, professors, college students and parents - drove the results that highlighted the gap in perception.

Instead of traditional infographic treatment, the results were turned into a storybook that focused more on the people involved, and highlight both qualitative and quantitate results. Each stakeholder was represented by an actual person who was influenced by this perception gap, creating relatable personas that touched on both personal experiences and actual results of the study.