CAMPAIGN CREATIVE

L.L.Bean's Outdoor Discovery Tour & Wintervention were mobile marketing campaigns that toured cross country that brought outdoor experiences to life - from cities, to college campuses.

The campaign creative for both tours complemented L.L.Bean's familiar brand aesthetic. For the Outdoor Discovery Tour, the print materials served both adults and young kids alike - informative outdoor activity guides and banners based on location, as well as a kids activity book to keep them entertained. 

The Wintervention Tour was geared towards college kids, and featured a huge on-campus photobooth with cherry-picked outdoor backgrounds & L.L.Bean gear for the ultimate posting & sharing experience.